Upon successful completion of the M.Sc. Marketing, students will be able to: Demonstrate the understanding of marketing concepts and their application in real business situations.Analyze various marketing strategies and identify the best marketing strategy for a firm.?Identify and utilize appropriate methodological tools for marketing research.Utilize analytical and critical skills in making informed marketing decisionsDescribe the concepts of ethics and explain its relevance in modern day marketing.Write effectively and present their marketing plans, projects and other course requirements.Conduct and write a publishable quality research thesis (only for Thesis Track)