Earning a Ph.D. in Marketing is the first step to becoming a top professional and pursuing executive and consulting careers in marketing. Ph.D. graduates will also be well prepared to pursue academic careers at universities and colleges in Qatar and beyond.
Required Courses (9 Credit Hours):
MAKT 800 Marketing Theory
This Marketing seminar course is designed to help students gain a deep understanding of marketing theories and how they are applied in organizations. This course will introduce the essential conceptual and phenomenological aspects of the marketing field in addition to the methodologies and techniques that are applied in the execution process. During the course, several articles and case studies will be discussed in addition to classic readings. Some of the topics that will be covered in the Seminars include Behavioral Research Methods, Marketing Strategy, Consumer Behavior, Marketing Models, Branding and Marketing Communication.
MAKT 801 Strategic Marketing
The focus will be on formulating and implementing marketing strategy and how it provides on organization with a sustainable competitive. Research examining the history of marketing strategy research, marketing metrics, marketing organizational orientations, marketing capabilities, competition, brand equity, customer relationship , anmd innovation among others will be examined.
MAKT 802 Consumer Behavior
This course provides expertise in consumer behavior. Students will familiarize themselves with consumer behavior by reading articles that focus on research in psychology and marketing, and understand how theories and frameworks are developed. Students will gain an understanding of current theoretical and methodological approaches to consumer behavior, as well as advance this knowledge by developing testable hypotheses and theoretical perspectives building on the current knowledge base. Experience will be gained in presenting and writing research ideas, and reviewing articles.
Elective courses (6 Credit Hours):
MAKT 803 Brand Management
This Brand Management seminar provides students with the concepts and techniques required to conduct research on brands’ role for organizations and their stakeholders. Based on contemporary articles and classic readings, it reviews the major streams that have shaped branding research over the last three decades. This approach will be balanced by raising students’ awareness of emerging topics in branding research. The course adopts a broad perspective, addressing branding research in relation both to a multitude of possible stakeholders and other management disciplines.
MAKT 804 Leadership and Communication
The Leadership course is designed to introduce students to leadership perspectives and the role communication plays in effective leadership and management strategies. The course explores communication variables involved when leaders attempt to influence members to achieve a goal. Topics include power, credibility, motivation, research on leader traits, styles, and situations, and current models of leadership. The different leadership challenges posed by different group and organizational types will also be explored. The course will expose the students to conduct research in leadership and followership and the role of communication.
MAKT 805 Special Topics in Marketing
This course explores different contemporary marketing topics relevant to the market discipline. The course content will vary based on the availability and interest of the faculty and students. This course will cover theoretical foundations, methodological considerations and managerial implications of the topics selected.
MAKT 806 Qualitative Marketing Research
This course explores current theory and practice in the use of qualitative and interpretive research, including ethnography, case studies, archival research, participant observation, interview and focus group methods, as well as transcription and analysis. This course also prepares students to conduct the various stages of qualitative research from research design to writing a research manuscript.