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    Study Plan



    The program offers two different tracks: a thesis track and a non-thesis track. The thesis track aims at developing and enhancing the research skills of students through coursework as well as completing a research thesis. On the other hand, the non-thesis track focuses on equipping students with more practical skills to operate the marketing function of a wide range of organizations across multiple industries. Also, the program offers a concentration in sport marketing for both tracks. 

    A minimum of 30 credit hours are required to complete the Master of Science in Marketing including the following:

    • A minimum of 12 credit hours in the Major Requirements package
    • A minimum of 9 credit hours from the Major Electives package
    • A minimum of 9 credit hours in requirements for Thesis or Non-Thesis option as detailed below:

    - Non-Thesis Track:

    • A minimum of additional 3 credit hours from the Marketing Electives sub-package.
    • A minimum of 6 credit hours in the Project requirements package.

    - Thesis Track:

    • A minimum of 9 credit hours in the Thesis requirements package.

    Study Plan for the Thesis Track​

    Study Plan for the Non-Thesis Track