The program offers two different tracks: a thesis track and a non-thesis track. The thesis track aims at developing and enhancing the research skills of students through coursework as well as completing a research thesis. On the other hand, the non-thesis track focuses on equipping students with more practical skills to operate the marketing function of a wide range of organizations across multiple industries. Also, the program offers a concentration in sport marketing for both tracks.
A minimum of 30 credit hours are required to complete the Master of Science in Marketing including the following:
- A minimum of 12 credit hours in the Major Requirements package
- A minimum of 9 credit hours from the Major Electives package
- A minimum of 9 credit hours in requirements for Thesis or Non-Thesis option as detailed below:
- Non-Thesis Track:
- A minimum of additional 3 credit hours from the Marketing Electives sub-package.
- A minimum of 6 credit hours in the Project requirements package.
- Thesis Track:
- A minimum of 9 credit hours in the Thesis requirements package.