Upon successful completion of the M.Sc. Marketing, students will be able to:
- Students demonstrate the understanding of marketing concepts and their application in real business situations
- Students will be able to analyze various marketing strategies and identify the best marketing strategy for a firm
- Students will be able to identify and utilize appropriate methodological tools for marketing research
- Given a series of marketing situations, students will be able to utilize analytical and critical skills in making informed marketing decisions
- Students will be able to describe the concepts of ethics and explain their relevance in modern day marketing
- Students will be able to effectively write and present their marketing plans, projects and other course requirements
- Students will be able to conduct and write a publishable quality research thesis (only for thesis track)