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    B.A. in Mass Communications

    Objectives

    • The major in Mass Communication strives to:
      Provide students with strong theoretical and conceptual understanding in Mass Communication fields.
    • Enhance students’ writing, oral, and editing skills.
    • Enable students to conduct research related to communication and mass media, including collecting, analyzing, and reporting data.
    • Prepare students for careers in Strategic Communication (public relations/advertising), Broadcast/Online Journalism, and Print/Online Journalism.
    • Create an intellectual climate for students to think critically, creatively and independently on issues related to mass communication at the national, regional, and global levels.
    • Promote professional and ethical values related to mass communication fields.
    • Respect cultural diversity.

    Learning Outcomes

    The learning objectives of the Department of Mass Communication are to educate graduates who will:

    • Understand and apply media law and principles of freedom of speech and of the press appropriate to professional practice.
    • Demonstrate an understanding of the history and role of professionals and institutions in shaping communications.
    • Critically evaluate their work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness.
    • Comprehend concepts and apply theories in the use and presentation of images and information.
    • Demonstrate technical skills in writing and reporting correctly and clearly for different audiences.
    • Conduct research and evaluate information by methods appropriate to the communications professions in which they work, including the application of basic numerical and statistical concepts.
    • Think critically, creatively and independently.
    • Acquire and apply an ethical framework for the practices of mass communication and journalism.
    • Demonstrate an understanding of the diversity of groups in a global society in relationship to communication.
    • Analyze and interpret media messages.
    • Apply tools and technologies appropriate for the communications professions in which they work.
    • Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications.